Mon 23 Aug 2004
The Economic Times via Slashdot:
Microsoft has also managed to upset women and entire countries. A Spanish-language version of Windows XP, destined for Latin American markets, asked users to select their gender between “not specified,” “male” or “bitch,” because of an unfortunate error in translation.
How 8 pixels cost Microsoft millions
NEW DELHI: Just when the antitrust case went in sleeping mode, Microsoft managed to get into yet another fiasco. This time the software giant is hit by information misrepresentation or shall we say goof up.
The lack of multicultural savvy attitude cost the software giant millions of dollars.
Microsoft products have been banned in some of the biggest markets, including India because of eight wrongly colored pixels, a bad choice of music and a bad English-to-Spanish dictionary.
Tom Edwards, head of Microsoft’s geopolitical strategy team told a conference in Glasgow, how one of the biggest companies in the world managed to offend one of the biggest countries in the world with a software slip-up, CNet Asia reported.
When coloring in 800,000 pixels on a map of India, Microsoft colored eight of them a different shade of green to represent the disputed Kashmiri territory. The difference in greens meant Kashmir was shown as non-Indian, and the product was promptly banned in India. Microsoft was left to recall all 200,000 copies of the offending Windows 95 operating system software to try and heal the diplomatic wounds. “It cost millions,” Edwards said.
If this was not enough, Microsoft used chanting of the Koran used as a soundtrack for a computer game, which led to great offence to the Saudi Arabia government. The company later issued a new version of the game without the chanting, while keeping the previous editions in circulation because US staff thought the slip wouldn’t be spotted, but the Saudi government banned the game and demanded an apology. The game was then withdrawn.
The software giant managed to further offend the Saudis by creating another game in which Muslim warriors turned churches into mosques. That game was also withdrawn.
Microsoft has also managed to upset women and entire countries. A Spanish-language version of Windows XP, destined for Latin American markets, asked users to select their gender between “not specified,” “male” or “bitch,” because of an unfortunate error in translation.
Microsoft has also seen its unfortunate style of diplomacy have an effect in Korea, Kurdistan, Uruguay and to China–where a cartographical dispute saw Chinese employees hauled in front of the government.
Edwards said that staff members are now sent on geography courses to try to avoid such mishaps. “Some of our employees, however bright they may be, have only a hazy idea about the rest of the world,” he said.