The Associated Press reports:

SEATTLE (AP) - Amazon.com Inc. (AMZN) on Monday said sales of consumer electronics surpassed book sales for the first time and was its largest sales category over the Thanksgiving weekend, launching the online retailer’s busiest holiday selling season in 10 years.

The company also said it set a single-day sales record during the period with more than 2.8 million units, or 32 items per second, ordered across the globe.

Visitor traffic peaked at an estimated 700,000 users during a 60-minute period, according to Amazon.com’s Holiday Shoppers tracking program.

Its top-selling electronics products include Apple Computer Inc. (AAPL)’s iPod media player, DVD players and digital cameras, Amazon.com said.

The retailer added that customers bought more than 1 million items from its music category during each of two back-to-back weeks this month. Its jewelry and watch segment sold more than one watch per minute since Nov. 25.

In premarket activity, shares of Amazon.com gained 2.4 percent, or 95 cents, to $39.88 on the Nasdaq.